How it all began

Boutique Marketing is the brainchild of Vanessa McDonald, who believed that boutique businesses that offer fitness, beauty, and spa services could be doing so much more to reach out and engage their respective niches. Established in 2007, our mission is to empower the people that run boutique businesses to take actions that will grow the business by turning clients into stark-raving fans. 


We take the time to know what you want and give you exactly what you are looking for… and even something better!

We recognise that the key to converting clients into fans is to make them feel valued, and introduce them to new services and products in a way that is as natural as a conversation over lunch. Our team is dedicated to introduce tools and strategies to enhance client relationships and make your business stand out in a crowd of same-ness. 


We are the first company to introduce plastic Gift Cards to the hair and beauty industry. With Gift Cards, our clients experienced an increase in sales and referrals. One of the most potent solutions we offer is our patented ‘Welcome Rewards Packs’ (Patent NO. 2009101331). These packs help boutique businesses create impeccable first impressions and offer distinct rewards to existing clients. In addition we offer technology-based solutions such as mobile apps that make it uncomplicated for clients to explore, interact, and share their favourite boutique businesses.


Boutique Marketing takes the time to get to know you and your business, to understand where your unique opportunities and challenges lie. We then offer our solutions to help you turn your existing client base into brand ambassadors. The result? New clients at your door and enthusiastic clients willing to try new products and services. 


We go beyond business needs

Our advocacies enable our clients to participate and go beyond profit-oriented activities and establish greater bonds with their teams and their clients. We allow our clients and the people surrounding them to experience fulfillment beyond their business achievements.


Recently, we launched Hairdressers Helping Oscar Get Noticed – an awareness campaign that aims to spread information about Oscar’s Law and help abolish puppy farming. Vanessa, being an avid dog lover and pet parent to her two long-coat Chihuahuas – Ziggy and Pippa, initiated this campaign in which over 30 salons participated.




Come join our hundreds of satisfied clients



With over 600 businesses (and counting) worldwide successfully putting our concepts, solutions, and practices into place, we humbly say that we are one savvy marketing company. We simply know what it takes to snag the attention of your niche market and offer intuitive concepts to help our clients achieve tremendous outcomes. Don’t just take our word for it, click here to see what our happy clients have to say.




Boutique Webinar
Boutique Shop
Eve Marketing Package
AHC Associate Member

Go to TOP