A Niche for a Niche: How Boutique Mobile Apps Provide Cost Effective Salon Marketing
Over the years, you have worked hard on all fronts to build your salon or spa. You’ve developed a loyal client base and have an extraordinary team. So what’s next? How do you convert those loyal clients into ambassadors? How do you get your clients to come back and see you more often? If only there was an absurdly easy, fresh, and cost-effective salon marketing strategy to engage clients…
Good news, there is. It is called a mobile app. Now, we know you might be thinking apps are for silly games and boring businesses such as banks. The truth is that mobile apps are a powerful solution for salon marketing. When used as a compliment to traditional marketing such as adverts and printed menus, mobile apps increase client engagement.
What is a Boutique Mobile App?
Quite simply, an app is your salon or spa shrunk down to fit in the palm of your clients’ hands and they make it a cinch for clients to get in touch with your business. For example, with a few taps they can forward an appointment request. A couple more swipes and they can go to your Facebook page and share a delightful experience. Most exciting of all, mobile apps do nifty tricks like send out push notifications to keep clients coming back.
By the end of 2013, it is estimated that 54% of the country’s population will have a smartphone. According to a study released by the ACMA in 2012, 29% of Australia’s households were using tablets to access the internet. Mobile device use is exploding. A savvy owner such as yourself would be wise to snag a piece of the pie and integrate mobile apps into salon marketing strategy.
Enhancing Salon Marketing with Mobile Apps
For clients, a mobile app makes it effortless to request an appointment. Whenever they decide they want to visit their favourite salon, they simply open the app, type in their wishes and send it off. A quick response on your part will secure the appointment.
New clients can use mobile apps to explore services menus, browse portfolio shots, skim through Facebook posts, view images of the salon, and otherwise feel it out without the pressure or time drain of a physical visit. Adding a ‘new client’ section that presents a special offer converts browsers into clients.
Rewarding clients is easy with mobile apps. Discounts, specials, and limited time offers delivered through push notifications and accessed via the app has a higher rate of return than adverts or social media posting alone. When the three are used in conjunction, magic happens.
Sharing has always been imperative for salon marketing. When a client has a phenomenal experience, she shares it with everybody. Thanks to social media platforms such as Facebook, word of mouth (sharing) remains the leading way salons earn new business. Mobile apps make it easy for clients to share your salon and be rewarded for doing so.
We will leave you with one last thought: apps are available 24/7. Mobile apps do not get tired, never have to go home to take care of the family, never have to deal with piles of paperwork. Not only does an app put its best face forward every moment of every day, but it makes your salon look chic and tech savvy. It encourages engagement and rewards loyalty in an intuitive and natural way. As technology alters communication and spending, salon marketing must evolve and adapt to a busy, tech-savvy world that needs to do crazy things, like make appointment requests at three A.M.
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