HELLO!

Marketing is our passion and we strive to get you results from our simple, innovative and effective marketing strategies and business development products. Whether you are a small single business operation or a multi-site business we can tailor and customise our products to suit your needs.

So let us introduce ourselves


Vanessa McDonald
Founder, Director
Passionate, dedicated, and completely obsessed with constantly coming up with fresh marketing innovations to help small to medium sized businesses thrive and grow, our Founder and Director, Vanessa McDonald has been in sales and marketing for 15 years.

Having worked with companies such as Dermalogica, The International Dermal Institute, Youngblood Mineral Cosmetics and Shortcuts Salon and Spa Software, Vanessa specialises in the Hairdressing, Beauty & Day Spa Industries and has the unique and creative ability to spot gaps in the marketing processes for boutique-style businesses. It’s not unusual for her to fly into head office in the morning proclaiming “OMG, I’ve come up with an awesome new marketing idea!” Before we know it, that idea has been tested and become a new product or service at Boutique Marketing and our clients are benefiting and reaping the rewards of the concept.

Miss ‘get-it-done-now’ Vanessa is always on the look out for new ideas to help our clients with concepts that will assist them to compete with the major retailers. In 2007 she was the first person to introduce the Beauty, Hairdressing and Day Spa Industries to the concept of modern plastic Gift Cards with branded accessories calling them ‘Boutique Gift Cards’. Later, wanting to bring an easy all-in-one marketing solution to salons and spas, soon to follow was the now famous Client Welcome Pack (patent pending) with over 250,000 Client Welcome Packs printed since first being launched!

When it comes to the combination of creative and innovative thinking and Vanessa, watch this space! We can guarantee there are some very exciting ideas coming to you soon from Boutique Marketing!

Justine Donohoe
Production Manager
Justine has been working in the Beauty, Day Spa and Wellness industries for 10 years now and she has no wrinkles to show it!... well maybe one or two. Prior to joining the team, Justine, a Beauty Therapist by trade, was an education instructor with Dermalogica, making her way up the ranks to become the company’s Corporate Trainer for the International Dermal Institute, she joined Boutique Marketing in 2008 after a total of 8 years with Dermalogica.

Justine specialises in Strategic Planning for the Client Welcome Pack for all of our Client Welcome Pack businesses (over 200 and counting…) to ensure every salon gets the best results and growth possible.

She also makes sure that your goods get printed and delivered to your door when we say it will. So if you have any questions about your delivery dates she is your point of contact.

Justine’s extensive industry experience in education led us to make good use of her exceptional presentation and training skills to assist Boutique Marketing’s clients with implementing their Client Welcome Packs to ensure a seamless transition into the business.

She can’t wait to meet you!


Stacey Weatherall
Graphic Designer
Stacey is the master of Graphic Design at Boutique Marketing. She will ensure your artwork looks not only professional, polished and strong but true to your branding.

Because she loves design so much she goes to great lengths to ensure she consults with you on exactly what your design needs are.