At Boutique Marketing we are passionate about Marketing and we are constantly striving to create new innovations and business development solutions to help businesses grow. Whether you are a small business operation or a multi-site business or a national wide brand we can tailor and customise our products to suit your needs depending on what your business growth goals are. .

So let us introduce ourselves



Vanessa McDonald     
Founder, Director



With 15 years of Sales and Marketing experience and a deep understanding of the retail industry Vanessa, the Founder and Director of Boutique Marketing, is passionately dedicated to creating fresh marketing innovations to help businesses thrive and grow no matter what their size

Having worked with companies such as Dermalogica, The International Dermal Institute, Youngblood Mineral Cosmetics and Shortcuts Salon and Spa Software, Vanessa specialises in the Hairdressing, Beauty & Day Spa Industries and has the unique and creative ability to spot gaps in the marketing processes and create unique opportunities for businesses to grow from the recognition of these gaps.

In 2010 Vanessa ventured into the Fitness Industry after seeing there was a gap in market for strong results driven marketing innovations and this has seen Fitness Centres both nationally such as Fernwood and internationally, UFC Gym and Yoga Works, take on board with Welcome Rewards Pack (Patent No.2009101331).

In 2007 Vanessa was the first person to introduce the Beauty, Hairdressing and Day Spa Industries to the concept of modern plastic Gift Cards with branded accessories calling them ‘Boutique Gift Cards’.

When it comes to the combination of creative and innovative thinking and Vanessa there are no limits to what Boutique Marketing is producing!



Justine Donohoe
Production Manager


Justine has 10 years experience working in the Beauty, Day Spa and Wellness industries. Prior to joining the team, Justine, a Beauty Therapist by trade, was an education Instructor with Dermalogica and the International Dermal Institute then joined Boutique Marketing in 2008.

With a keen eye for attention to detail, Justine specialises in Production Management to ensure all Boutique Marketing products are produced to the companies’ quality standards and to the customer’s satisfaction and their specifications. Product development and new concept creations are Justine’s speciality working closely with Vanessa to create new innovations for Boutique Marketing.




Stacey Weatherall
Graphic Designer


Stacey is Boutique Marketing’s Graphic Designer. As top graduate of her class she has the tuned designer skills and an attention to detail to ensure all creative work produced is of world-class standard. She will ensure your artwork looks not only professional, polished and strong but true to your businesses branding through her thorough Design Consultation skills.

Responsible for the Graphic Design Service, Stacey produces stunning work for Menu Design, Price List re-vamps, advertising flyers, letterbox drops, promotional material and so much more.