"The purpose of this letter is to thank you for your help, guidance and patience in getting our Rewards Club up and working.
Whilst we have a very loyal following here in Double Bay, one can never afford to sit back and reap the rewards of business without continued effort at improvement.
Several months ago, just as the GFC was starting to bite, our management team recognised that something had to be done to pre-empt any negative aspects of the then share market meltdown and to ensure our continued business success. We subsequently spent considerable amounts of time, money and effort to position ourselves so that we might gain a jump-start on our opposition – 41 hair salons in Double Bay alone, let alone the rest of the eastern suburbs!
Several initiatives were implemented, which I feel were largely responsible for Andrea Connolly Hair sailing through 2009 unaffected. However, the decision to invite Boutique Marketing to submit their ideas played a significant part in our continued business success.
Our clients loved the idea that we reward them for their loyalty, they appreciated the financial rewards available to them when purchasing retail product and our staff revelled in the opportunity to ‘give something away.’ Our retail sales have exceeded our expectations and our salon staff now regularly finds reaching their targets more achievable.
As Vanessa said to me in our first meeting, “It’s a small investment by you, for a huge return in both $ numbers and loyalty from your clients & staff.”
Boutique Marketing was recommended to us by our exclusive supply partner L’Oreal of Paris and with a recommendation like this, how could you go wrong?
I am available on the contact details below, should you or any other organisation’s representative wish to contact me for further information.
Yours sincerely,
John Connolly
Director
Andrea Connolly Hair
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